[Brand Name]: AI Visibility Audit
This is your personal AI report – a glimpse into the mind of artificial intelligence. It reveals what today’s leading AIs know about your brand – and how likely they are to recommend it. Keep in mind: the results of this report reflect how much AI knows about your brand. Some insights might hit the mark, others may miss – it all comes down to what it has learned.
So dive in, explore the results, and if something feels off, surprising, or just plain fascinating – let’s talk.
Just reply to this email or visit us.
Enjoy the report.
Your friends at can’t eat money
Overall Visibility Score
Combined score across all LLM responses.
[verdict]
1. Awareness & Usage
Tests whether the model knows the brand, recognises its competitors, and understands when and why people would choose it. This reveals baseline visibility and real-world relevance.
Visibility Score Breakdown
Sub-scores driving the total.
[ga_score]
[cc_score]
[ur_score]
[ap_score]
[sp_score]
Comparative Score Table
How each model scored you.
| Model | Aware | Comp. | Use | Assoc. | Sent. | Overall |
|---|---|---|---|---|---|---|
| ChatGPT | — | — | — | — | — | — |
| Claude | — | — | — | — | — | — |
| Gemini | — | — | — | — | — | — |
| Average | — | — | — | — | — | [avg_overall] |
General Awareness
Shows if AI even knows the brand exists.
- Insight A1.
- Insight A2.
Competitive Context
Shows who the brand is compared to and how it stacks up.
| Model | Top Competitors | Rank |
|---|---|---|
| ChatGPT | Comp A,B,C | 4th |
Competitor Leaderboard
- Triodos Bank
- Amalgamated Bank
- Co-operative Bank
- GLS Bank
GLS ranks consistently just below top-tier players across all LLMs.
Use & Recommendation
Tells when and why the brand is suggested.
- Use X.
- Rec Y.
2. Positioning & Sentiment
Uncovers what the model believes about the brand—its values, personality, emotional tone, and perceived strengths or weaknesses. Shows if the brand is distinct, admired, or misunderstood.
Associations & Positioning
Shows what the brand stands for and what it’s known for.
- Keyword.
- Persona.
Industry Recall
Tells if the brand shows up in lists of top brands in the field.
Semantic Anchoring
Lists the words and feelings most linked to the brand.
| Words | Emotions |
|---|---|
| Word 1 | Emotion 1 |
| Word 2 | Emotion 2 |
| Word 3 | Emotion 3 |
| Word 4 | Emotion 4 |
| Word 5 | Emotion 5 |
Words
Sentiment Analysis
Shows if the tone about the brand is more positive or negative.
3. Effectiveness & Target Group
Checks how up-to-date the model is on the brand’s latest moves and whether it still reflects a consistent brand personality that matches the targeted customer group. Ensures both newsworthiness and timeless identity are intact.
Freshness & Topical Recall
Checks if AIs remember anything new the brand has done and how it is associated with relevant topics.
| Topic 1 | Topic 2 | Topic 3 |
| Topic 4 | Topic 5 | Topic 6 |
Behavioral Context
Shows what situations or lifestyles the brand fits into.
Brand Archetype Alignment
Describes what kind of “character” the brand feels like (e.g. Hero, Rebel).
4. Comparative Bias & Error Control
Reveals which brands the model prefers in direct comparison, how reliably it recalls the brand in open prompts, and whether it confuses or misrepresents it. Identifies both strengths and risks.
Comparative Bias
Explains when AIs prefer this brand—or another one.
Zero-Shot Recall
Checks if the brand is mentioned without being asked about.
Geographic Perception
Shows where the brand is seen as strong—local, national, or global across various markets and languages.
85%
70%
40%
35%
10%
